The Rise of Account-based Marketing
“If you are not using ABM marketing techniques today, you probably should reassess your entire B2B sales and marketing strategy and execution efforts, to see if ABM can help save you time and money with your go-to-market plans. My guess is, you may be wasting a lot of time and money today that ABM can help you recover. It will be very interesting to see how ABM techniques and demand evolve over the coming years, but there is no time like the present, in terms of being an early adopter of ABM.”
– George Deeb, Forbes
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Does sales need more qualified leads from marketing?
Don’t have the resources to scale?
If this sounds like you, you’re not alone. We hear this from all our clients…
You want:
- Faster sales cycle
- More productive sales team interacting with prospects and converting them to customers
- To secure the most valuable customers for your business
- Sales and marketing synchronized efforts
- Predictable ROI
- Continually strengthen relationships with existing customers.
Because you don’t want to waste resources, you need to find a method that delivers effectively and efficiently.
Account-based Marketing benefits sales people, marketing people and business development professionals alike.
Take your prospects from ‘curious’ to customer and deal with these scenarios:
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Companies with aligned sales and marketing teams on average generate 208% more revenue for their marketing efforts. (MarketingProfs) Research also shows that companies are 67% better at closing deals when their sales and marketing teams are synced. (Salesforce/Marketo)
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Account based marketing is here to stay. And it’s likely that your competitor is already using it to increase marketing share and close more deals.
If you’re not using ABM methods, you’re leaving money on the table – and spending more than you need to.
According to the 2018 ABM Benchmark Study conducted by ITSMA and Demandbase, a quarter of marketing budgets are now dedicated to ABM programs.
42% of all marketers currently practice some form of Account-Based Marketing (ABM).
ABM practitioners are 33% more effective at connecting marketing efforts to revenue.
ABM practitioners are 54% more effective at engaging existing contacts with outbound marketing.
ABM practitioners shorten the length of the buyer’s journey at 1.5 times greater rate.
It’s time you make the transition from an old-school methodology, to a high-value, targeted sales strategy – fast.
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Account-based Marketing is a go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand target accounts.
ABM is not simply a tactic of marketing for B2B businesses, but is a complete business growth strategy which aligns your marketing, sales and service with the sole aim of targeting specific business sectors or verticals within a defined geographic area and identifying a “Target Account List” of “good fit” companies.
It’s a step by step solution to:
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and in 7 Steps creates a powerful program that builds relationships with your ideal clients.
BetterProspecting™ ABM works better than other sales systems because it delivers.
- Marketing & Sales Personalized To Your Individual Audience
- Predictable and Transparent Return On Investment (ROI)
- Focuses Your Time on High-Yield Marketing Campaigns
- Reduce Sales Cycle Time
- ABM Strengthens Your Relationships with Existing Customers
- ABM Drives Natural Alignment Between Your Marketing, Sales and Service Teams
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BetterProspecting™ helps sales and marketing drive a winning go-to-market strategy and exceptional customer experiences.
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It is focused, efficient, effective and strategic to the growth of the companies that use it.
“I make money when I spend time calling, not when I’m doing research on prospects,” is what we hear a lot from our clients’ top producing sales people.
Help your sales team to:
Increase sales by being more effective, efficient and strategic.
Speed up your sales cycle and conversions
Do what they do best: close deals.
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From research and consulting to full program implementation, select from 4 levels of involvement.
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We are a global team of experienced senior business development, analysts, sales and marketing specialists.
We train, coach, provide support and a process that’s easy to understand and implement.
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Don’t fall behind the competition. Book a call with us today!